Aximpro, an international software and consulting company with a focus on Channel Marketing, was looking for an marketing agency to support them in strengthening their market presence and grow their lead generation activities. One experienced partner, to support the full spectrum of their B2B marketing requirements.
The initial task
Together with Aximpro, the bubblebridge team developed a holistic, long-term marketing strategy and defined the activities required to support this, creating the annual marketing plan.
An insight into some of bubblebridge’s (ongoing) tasks:
- Content creation: development of a content calendar with theme planning, newsletter, e-mail campaigns, text for website, and the frequent development of blog articles and social media posts.
- SEO: analysis, development and ongoing implementation of SEO strategy
- Collaterals: design & content creation for the company brochure, sales sheets, company presentation, roll up banners and many more.
- Blogger marketing: identification and selection of relevant blogger in the channel environment, on-going relationship building and implementation of blogger marketing activities.
- Online advertising campaigns: Google, Linked-In and native advertising campaign creation, implementation & optimisation - advert creation, placement, management and reporting.
- Webinars: conceptional creation of regular webinars - content & design
- Aximpro’s international environment requires that all marketing material are created in German as well as in English.
„With bubblebridge we found a partner who understands our business and who acts as the perfect extension of our marketing team. We quickly experienced positive results of our initial marketing activities and are looking forward to implementing many new, exciting projects in the future together.”
Global Account Director Aximpro